About Natural Search Blog
Contributors
Chris “Silver” Smith - Lead Search Strategist, Netconcepts
Chris is Lead Search Strategist for Netconcepts, working primarily upon support and development of their GravityStream product - a “near turn-key SEO application” which helps businesses with non-optimal, dynamic sites to turn optimized nearly overnight.
Chris was previously Head of Technology & Development for Idearc (Idearc was recently spun off from Verizon) SuperPages.com where he worked for over a decade. His projects there included research and development, local search technology advancement, and design of numerous applications and interfaces including Map-Based Search, Campus Area Yellow Pages, weather forecasting systems, E-Cards, XML APIs, RSS feeds, Wireless applications, and more. He was awarded a number of individual and team awards by the corporation, and his was cited for increasing the overall revenue of Superpages. Chris was an early researcher in organic search engine optimization as far back as 1997, and his work was deployed to form the foundation of SEO initiatives for the Superpages sites. Chris was founder and Chair of the Idearc SEO Council, pulling together individuals from across the organization who worked on elements of natural search optimization.
Chris also has a background in CAD, scientific illustration, and cartography from his previous work as Manager of Administration of Texas A&M University’s Cartographic Service Unit, where he assisted with portions of the university’s earliest website presence.
Chris has five patents pending and his work has been published in a number of books, professional journals, and web sites, including SearchEngineLand.com where he writes on Local Search topics.
Personal Website of Chris Silver Smith: http://www.silvery.com
Stephan Spencer - Founder and President, Netconcepts
Stephan is the founder and president of Netconcepts, an 11 year-old multinational web agency specializing in search engine optimization, web design, ecommerce, and website auditing, as well as email marketing through Netconcepts’ gravityMail division.
Stephan is a Senior Contributor for MarketingProfs and for Practical Ecommerce. He has contributed to DM News, Multichannel Merchant, Catalog Success, Catalog Age, Unlimited, Marketing magazine, Building Online Business, and others. He is co-author of the analyst report “The State of Search Engine Marketing 1.0 - New Strategies for Successful Cataloging” published by Catalog Age. He is a sought-after speaker at conferences around the globe for organizations such as the DMA, the AMA, Search Engine Strategies, Internet World, IQPC and IIR.
Paul O’Brien - Strategic Manager of Interactive Marketing - HP Home and Home Office Store, Hewlett-Packard
Paul is responsible for overseeing HP’s online marketing programs directing search engine optimization, paid search, comparison shopping, affiliate marketing, and banner portal advertising. Through paid search, HP leverages advanced behavioral optimization to reach consumers with a keyword campaign that includes over 18,000 keywords on nearly close to 15 search engines.
Paul brings a unique perspective to Interactive Marketing having been on both sides of the table. Prior to HP, Paul managed Advertising Solutions at Yahoo! where he directed marketing campaigns for Yahoo!’s tech industry advertisers. He oversaw sales programs operations and the development of portfolio marketing techniques for the technology industry in Small business, Yahoo! Shopping, Search, early instances of Yahoo! Tech, the Homepage, and other properties. Previously, he was a consultant for various web portals designing and developing Web sites, e-commerce, and marketing strategies and remains a frequent contributor to Shop.org and his own marketing blog SEO’Brien
Brian Klais - Vice President of Search, Netconcepts
Brian is a frequently published author and contributor to publications like Catalog Age Magazine, MarketingProfs.com, American Marketing Association, Opt-In News Online, and presents at DMA conferences such as ACC.
Brian has authored seminal works on both email marketing and natural search engine marketing.
Popularity: 1% [?]
