New Print Yellow Pages Usage Stats from comScore-TMP Study
TMP Directional Marketing and comScore announced their annual joint “Local Search Usage Study” today, and there were some interesting statistics:
- Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%).
- 1 out of 5 local business searchers with an Internet-accessible cell phone have conducted a local search via the mobile Web.
- Those that own wifi devices (such as the iPhone) are the most likely to conduct local business search via the mobile Web, with more than half of these respondents reporting mobile local business searching.
- 30 percent of respondents still rely on directories as their primary local business research source, despite a 3 percent decline from 2007 to 2008.
- Traditional IYP sites such as Superpages.com, YELLOWPAGES.COM, Yahoo! Yellowpages.com, etc. account for 60 percent of local IYP business searches.
- Local Search sites such as Google Maps, MapQuest, Yahoo! Local, etc. account for 40 percent of local IYP business searches. (more…)
Possible Related Posts
Posted by Chris of Silvery on 10/09/2008
Permalink | | 
Print
| Trackback | Comments (0) | Comments RSS
Filed under: Local Search, Market Data, Yellow Pages Phone-Books, print-yellow-pages, yellow pages usage, YP
