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If you can’t do good design or good SEO… use witchcraft!

I just read this story on CNN today about how some firms offer to optimize your website through applying principles of vaastu shastra and feng shui to increase usage.

Interesting idea: If you can’t do good engineering for usability, good graphic design, and good SEO to bring traffic to your site, use witchcraft!

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Posted by of Silvery on 06/26/2006

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Filed under: General, News, Search Engine Optimization, SEO , , , , ,

Photo Image Site Referrals Valuable

In an earlier posting on image search optimization, I mentioned how image search utilities and photo album sites could potentially be tapped for great referral traffic. Some people have ridiculed the idea, on the false assumption that only porn sites can get good referral traffic from such sites. However, this is really naive thinking — there are many, many reasons why people use and explore such sites. Providing many images related to your site content and optimizing them can result in some really great referral traffic — some accidental, and some purposeful. It can take some experimentation to use it successfully in a way that can convert.

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Posted by of Silvery on 06/14/2006

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Filed under: Image Optimization, Link Building , , ,

Optimize your roof ads for Google Maps

Since SEMs and SEOs are trying to use every way possible to increase their site exposure and ad visibility in the search engines, I thought it would be a good time to provide some tips on how to properly and effectively optimize your rooftop ads to appear in Google Maps.

Now, Danny Sullivan claimed that logos on rooftops are not intended for Google Maps, but this assertion is no longer correct, since I heard a recent segment in the last week on NPR about a rooftop ad company which is specifically gearing their ads to appear on the satellite images.

An article on Wired about that same company, RoofShout.com [7/14/08: link is now defunct], indicates that this may indeed be a viable new ad medium. For tips about how you can optimize for the rooftop media (which I will refer to as “SkySense Ads”), read on…
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Posted by of Silvery on 04/13/2006

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Filed under: Content Optimization, General, Google, Search Engine Optimization, SEO, Tricks , , , ,

Need more traffic? Try Image Search Optimization

With all the focus on optimization of textual page content and near-obsessive concentration on text-oriented web search engine results pages (“SERPs”), most webmasters and SEOs neglect an area of their potential repertoire which could provide a lot of benefit to their site and business: image search optimization.

One aspect of effective optimization is to keep your eyes open for all the various avenues for referral traffic which can convert to a sale on your site. Depending upon the products or services you offer, it may be very valuable to consider the possibilities of optimizing for the Image Search utilities offered by the various search engines. Even if your site isn’t a product or services website, if you’re looking to increase organic referral traffic, optimizing for image search could work well for you. Read on and I’ll explain…
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Posted by of Silvery on 03/22/2006

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Filed under: Content Optimization, HTML Optimization, Search Engine Optimization, SEO, Tricks , , , ,

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