Good Practices SEO With A Tinge Of Creativity
Search engine marketing is increasingly becoming popular with people from all walks of life and businesses of all hues adopting the web in a big way. The global recesssion has clearly thrust SEM into the spotlight as a great way to drive targeted traffic that is measurable and also making a huge difference to the bottomline of any company, the $ generated in revenue.
Search engine optimisation(SEO) and Pay per click (PPC) marketing are being accorded increasing importance as affordable means of tapping the market potential by reaching a targeted audience on the web compared to the traditional TV and/or newsprint advertising which are more expensive and the results are hard to measure. It is all the more imperative that SEO practitioners adopt more white hat creative methods to improve the visibility of their clients’ sites.
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Posted by Ravi of Netconcepts Ltd. on 11/01/2009
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Filed under: Best Practices, Content Optimization, General, SEO Amazon, auckland search engine optimisation, backlink profile, Google-Trends, natural search, Netconcepts, on page optimisation, Paid Search, ppc marketing, search engine optimisation, Search-Engine-Marketing, Social-Media, twitter landscape, unique quality content
Taking On An Existing PPC Campaign – Things To Be Aware Of
Working in a search marketing firm throws up lots of interesting challenges. One of them is taking over an existing Pay Per Click campaign from another agency as the client is very unhappy with her paid search efforts. Her main grouse is that she is not getting enough business out of her PPC campaigns and her ROI (Return on Investment) is pretty poor.
There are a variety of factors that are contributing to the client’s poor performance in paid search. If you are taking over the client’s existing campaign, there are positives and negatives which you have to be aware of. This post will discuss these at length in no particular order.
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Posted by Ravi of Netconcepts Ltd. on 08/16/2009
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Filed under: Monetization of Search, Paid Search adwords quality score, broad match, business scope expansion, clickthrough rate CTR, dynamic keyword insertion dki, exact match, expand geo targeting, google keyword tool, google website optimizer, keyword match, multivariate testing, pay per click campaign, phrase match, ppc account history, ppc campaign, relevance, ROI, Search-Engine-Marketing, targeting
7 Habits of Highly Effective PPC Advertisers
I just saw this great article on “Seven Habits Of Highly Effective Pay-Per-Click Advertisers” by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting.
Some of the tips include:
- Â Control spending by adjusting bid amounts, not daily spend budget
- Â Conversion matters, not click-through rate (CTR)
- Â Avoid bidding up for top position
…and more. I think there’s some great stuff here – both for paid search newbies as well as veterans.
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Posted by Chris of Silvery on 05/31/2007
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Filed under: Monetization of Search, Paid Search Paid Search, Pay-Per-Click, ppc, PPC-Tips, Search-Engine-Marketing
