How To Breathe Life Into A Lacklustre PPC Campaign
PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.
Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.
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Posted by Ravi of Netconcepts Ltd. on 11/08/2009
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Filed under: Advertising, Paid Search ad copy, ad groups, analysis of results, auckland pay per click marketing, cost savings, cpc, Google Adwords, Keyword Research, landing page, landing page optimization, Netconcepts, pay per click campaign, ppc, ppc account history, relevancy, ROI, SEO, targeting
Taking On An Existing PPC Campaign – Things To Be Aware Of
Working in a search marketing firm throws up lots of interesting challenges. One of them is taking over an existing Pay Per Click campaign from another agency as the client is very unhappy with her paid search efforts. Her main grouse is that she is not getting enough business out of her PPC campaigns and her ROI (Return on Investment) is pretty poor.
There are a variety of factors that are contributing to the client’s poor performance in paid search. If you are taking over the client’s existing campaign, there are positives and negatives which you have to be aware of. This post will discuss these at length in no particular order.
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Posted by Ravi of Netconcepts Ltd. on 08/16/2009
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Filed under: Monetization of Search, Paid Search adwords quality score, broad match, business scope expansion, clickthrough rate CTR, dynamic keyword insertion dki, exact match, expand geo targeting, google keyword tool, google website optimizer, keyword match, multivariate testing, pay per click campaign, phrase match, ppc account history, ppc campaign, relevance, ROI, Search-Engine-Marketing, targeting
