Increasing The Scope Of Existing PPC Campaigns Effectively
The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs.
If you have an existing PPC campaign and it is performing decently, you can still increase its scope and hence improve its performance by targeting more keywords in the niche you are running your campaigns in.
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Posted by Ravi of Netconcepts Ltd. on 12/13/2009
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Filed under: Paid Search adwords account history, Adwords Opportunities tab, auckland ppc services, increased keyword targeting, increasing keyword scope, Keyword opportunities, opportunities keyword tool, ppc, ppc campaigns, SEO
How To Breathe Life Into A Lacklustre PPC Campaign
PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.
Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.
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Posted by Ravi of Netconcepts Ltd. on 11/08/2009
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Filed under: Advertising, Paid Search ad copy, ad groups, analysis of results, auckland pay per click marketing, cost savings, cpc, Google Adwords, Keyword Research, landing page, landing page optimization, Netconcepts, pay per click campaign, ppc, ppc account history, relevancy, ROI, SEO, targeting
Should you buy search ads for your brand keywords?
I confess, as a search engine optimizer, I used to think that buying ads for one’s own brand name was a complete waste of money. After all, all companies should rank in top slots for their own brand name(s), if they’re doing their SEO right, and if you’re ranking tops then people will be able to find you if they’re looking for you. As such, I thought that buying ads for your own name was just paying for clicks that should rightly come to you anyway.
But over time, I’ve heard other experts stating that their research shows that having ad presence for brands along with natural search ranking appears to enhance overall click through rates in a synergistic manner. And, with greater experience, I’ve seen a number of cases when companies really should be buying their own brand name keywords for ads!
I see that George Michie over at the Rimm-Kaufman Group criticized a recent Microsoft study claiming that some advertisers are wasting money by buying their own brands in paid search ads — and I think George was right to criticize this. Read on and I’ll elaborate…
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Posted by Chris of Silvery on 08/24/2007
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Filed under: Advertising, brand names, Monetization of Search, Paid Search Atlas-Study, brand names, brand-ppc, brand-search, Microsoft-Ads, Paid Search, paid-vs-natural, Pay-Per-Click, ppc
7 Habits of Highly Effective PPC Advertisers
I just saw this great article on “Seven Habits Of Highly Effective Pay-Per-Click Advertisers” by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting.
Some of the tips include:
- Â Control spending by adjusting bid amounts, not daily spend budget
- Â Conversion matters, not click-through rate (CTR)
- Â Avoid bidding up for top position
…and more. I think there’s some great stuff here – both for paid search newbies as well as veterans.
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Posted by Chris of Silvery on 05/31/2007
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Filed under: Monetization of Search, Paid Search Paid Search, Pay-Per-Click, ppc, PPC-Tips, Search-Engine-Marketing
Superpages to Factor CTR into Ad Rankings
I noticed that Greg Sterling just reported over at Search Engine Land that Idearc Media’s Superpages is going to begin factoring in ad click-through-rates into the measures used for ranking ads on the vast networks of sites where Superpages content appears. I was aware of this plan prior to my departure from Superpages, and I think it’s one of the cooler things my old teammates are developing.
Naturally, this follows other major ad networks who do similar things. Google, for instance, has begun using quality scores to decide ad rankings and the pricing of the ads.
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Posted by Chris of Silvery on 04/26/2007
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Filed under: Advertising, Paid Search, Yellow Pages Ad-Rankings, Advertising, CTR, idearc, Idearc-Media, Pay-Per-Click, ppc, superpages, Superpages.com
Get some free clicks
Not playing in PPC yet? Then here is some free cash (well, credits) to get you started…
- $200 credit at Live Search (MSN). Code is DM-2-1106
- $75 credit at Yahoo. Code is US1522
- $50 credit at Ask.com. Code is SESCHI06
- $300 credit at LookSmart. Code is SESCHQ4
Now go forth and craft some great search ads!
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Posted by stephan of stephan on 12/23/2006
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Filed under: Paid Search ppc
Click Fraud Costs Estimated at over $800M
In Report: Advertisers Cut Spending, Blame Google and Yahoo for Click Fraud, a new report states that advertisers wasted over $800 million last year on phony clicks.
Some points of interest:
- “The Internet advertising market is expected to be worth about $15.6 billion in 2006, up from about $10 billion in 2005.”
- “Google is expected to capture about 25% of that market, compared to Yahoo’s expected 20%, according to research firm eMarketer.”
- PPC therefore is valued at around $7-8 billion this year.
- “15% is estimated as fraudulent”
- “37% of advertisers are reducing their PPC activity”
I predict that this fraud perception will fuel advertisers increasing reliance on natural search, where click fraud is not incentivized.
Will click fraud be the catalyst that finally causes retailers to more equally allocate their spending between PPC (pay per click) and NSO (natural search optimization)? So, for example, shift from $1MM/yr PPC and $150k on NSO, to more like $1MM/yr PPC and $1MM/yr NSO?
As PPC gets more expensive, the act of click fraud gets more costly, and that bad apple must begin to spoil the bucket at some point – not completely I’m sure, but probably enough to cause advertisers to rethink allocation and importance of NSO.
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Posted by stephan of stephan on 07/10/2006
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Filed under: Paid Search click-fraud, Paid Search, ppc
The Keyword Index Is Out: $1.39, On Avg.
Interestinghttp://battellemedia.com/archives/002496.phpFathom’s quarterly index is out, and prices “eased� a bit (3%). Average keyword price is $1.39. From the release:
(more…)
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Posted by Brian of Brian on 04/21/2006
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Filed under: Keyword Research, Paid Search average-bid-amounts, Keyword Research, Keyword-Index, ppc
