Good Practices SEO With A Tinge Of Creativity
Search engine marketing is increasingly becoming popular with people from all walks of life and businesses of all hues adopting the web in a big way. The global recesssion has clearly thrust SEM into the spotlight as a great way to drive targeted traffic that is measurable and also making a huge difference to the bottomline of any company, the $ generated in revenue.
Search engine optimisation(SEO) and Pay per click (PPC) marketing are being accorded increasing importance as affordable means of tapping the market potential by reaching a targeted audience on the web compared to the traditional TV and/or newsprint advertising which are more expensive and the results are hard to measure. It is all the more imperative that SEO practitioners adopt more white hat creative methods to improve the visibility of their clients’ sites.
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Posted by Ravi of Netconcepts Ltd. on 11/01/2009
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Filed under: Best Practices, Content Optimization, General, SEO Amazon, auckland search engine optimisation, backlink profile, Google-Trends, natural search, Netconcepts, on page optimisation, Paid Search, ppc marketing, search engine optimisation, Search-Engine-Marketing, Social-Media, twitter landscape, unique quality content
Website Optimizer – Great Tool For Tracking CRO
If you have a Google Adwords account, you have access to the Website Optimizer tool that is a very nifty application to get a great idea of the Conversion Rate Optimization (CRO). PPC campaigns nowadays do not come cheap and the crucial factor is to keep track of the conversion rate of your sales funnel.
The actual conversion process involves testing a landing page leading to a signup or filling in of a form or a thankyou page in the event of a successful sale of a product. With Website Optimizer, you can set up experiments that involve Multivariate testing or A/B testing to track which version of the landing page is pulling in the desired results.
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Posted by Ravi of Netconcepts Ltd. on 09/27/2009
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Filed under: Monetization of Search, Paid Search, Tools, Tracking and Reporting A/B testing, auckland seo consultancy, control script, conversion page, conversion rate optimization, landing page, multivariate testing, Netconcepts, organic search, Paid Search, tracking script, website optimizer
Do Users Trust Organic Or Paid Results More On Search Engines?
It is a known fact that Pay Per Click (PPC) model of advertising has contributed the most revenue to the Google coffers in the past few years. The fact that paid search contributes to only 12% of the total search traffic is fascinating with a bevy of tools flooding the market all promising to deliver the ultimate solution in paid search marketing.
Organic search is still the biggest driver of search traffic at a whopping 88%. Unlike paid search where results are measurable accurately and instantly, the organic SEO process is a long term strategy with measurable results becoming clearer over time. Yet, the big question in every online marketer’s mind is – Which results do users trust more on search engines – the organic or paid results?
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Posted by Ravi of Netconcepts Ltd. on 08/09/2009
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Filed under: General, Paid Search, Search Engine Optimization, SEO B2C marketing, consumer trust levels, online consumer behavior, online-marketing, organic search, organic vs paid search trust levels, Paid Search, trust organic results or paid results, website usability
Should you buy search ads for your brand keywords?
I confess, as a search engine optimizer, I used to think that buying ads for one’s own brand name was a complete waste of money. After all, all companies should rank in top slots for their own brand name(s), if they’re doing their SEO right, and if you’re ranking tops then people will be able to find you if they’re looking for you. As such, I thought that buying ads for your own name was just paying for clicks that should rightly come to you anyway.
But over time, I’ve heard other experts stating that their research shows that having ad presence for brands along with natural search ranking appears to enhance overall click through rates in a synergistic manner. And, with greater experience, I’ve seen a number of cases when companies really should be buying their own brand name keywords for ads!
I see that George Michie over at the Rimm-Kaufman Group criticized a recent Microsoft study claiming that some advertisers are wasting money by buying their own brands in paid search ads — and I think George was right to criticize this. Read on and I’ll elaborate…
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Posted by Chris of Silvery on 08/24/2007
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Filed under: Advertising, brand names, Monetization of Search, Paid Search Atlas-Study, brand names, brand-ppc, brand-search, Microsoft-Ads, Paid Search, paid-vs-natural, Pay-Per-Click, ppc
7 Habits of Highly Effective PPC Advertisers
I just saw this great article on “Seven Habits Of Highly Effective Pay-Per-Click Advertisers” by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting.
Some of the tips include:
- Â Control spending by adjusting bid amounts, not daily spend budget
- Â Conversion matters, not click-through rate (CTR)
- Â Avoid bidding up for top position
…and more. I think there’s some great stuff here – both for paid search newbies as well as veterans.
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Posted by Chris of Silvery on 05/31/2007
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Filed under: Monetization of Search, Paid Search Paid Search, Pay-Per-Click, ppc, PPC-Tips, Search-Engine-Marketing
Click Fraud Costs Estimated at over $800M
In Report: Advertisers Cut Spending, Blame Google and Yahoo for Click Fraud, a new report states that advertisers wasted over $800 million last year on phony clicks.
Some points of interest:
- “The Internet advertising market is expected to be worth about $15.6 billion in 2006, up from about $10 billion in 2005.”
- “Google is expected to capture about 25% of that market, compared to Yahoo’s expected 20%, according to research firm eMarketer.”
- PPC therefore is valued at around $7-8 billion this year.
- “15% is estimated as fraudulent”
- “37% of advertisers are reducing their PPC activity”
I predict that this fraud perception will fuel advertisers increasing reliance on natural search, where click fraud is not incentivized.
Will click fraud be the catalyst that finally causes retailers to more equally allocate their spending between PPC (pay per click) and NSO (natural search optimization)? So, for example, shift from $1MM/yr PPC and $150k on NSO, to more like $1MM/yr PPC and $1MM/yr NSO?
As PPC gets more expensive, the act of click fraud gets more costly, and that bad apple must begin to spoil the bucket at some point – not completely I’m sure, but probably enough to cause advertisers to rethink allocation and importance of NSO.
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Posted by stephan of stephan on 07/10/2006
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Filed under: Paid Search click-fraud, Paid Search, ppc
