Website Optimizer – Great Tool For Tracking CRO
If you have a Google Adwords account, you have access to the Website Optimizer tool that is a very nifty application to get a great idea of the Conversion Rate Optimization (CRO). PPC campaigns nowadays do not come cheap and the crucial factor is to keep track of the conversion rate of your sales funnel.
The actual conversion process involves testing a landing page leading to a signup or filling in of a form or a thankyou page in the event of a successful sale of a product. With Website Optimizer, you can set up experiments that involve Multivariate testing or A/B testing to track which version of the landing page is pulling in the desired results.
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Posted by Ravi of Netconcepts Ltd. on 09/27/2009
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Filed under: Monetization of Search, Paid Search, Tools, Tracking and Reporting A/B testing, auckland seo consultancy, control script, conversion page, conversion rate optimization, landing page, multivariate testing, Netconcepts, organic search, Paid Search, tracking script, website optimizer
Do Users Trust Organic Or Paid Results More On Search Engines?
It is a known fact that Pay Per Click (PPC) model of advertising has contributed the most revenue to the Google coffers in the past few years. The fact that paid search contributes to only 12% of the total search traffic is fascinating with a bevy of tools flooding the market all promising to deliver the ultimate solution in paid search marketing.
Organic search is still the biggest driver of search traffic at a whopping 88%. Unlike paid search where results are measurable accurately and instantly, the organic SEO process is a long term strategy with measurable results becoming clearer over time. Yet, the big question in every online marketer’s mind is – Which results do users trust more on search engines – the organic or paid results?
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Posted by Ravi of Netconcepts Ltd. on 08/09/2009
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Filed under: General, Paid Search, Search Engine Optimization, SEO B2C marketing, consumer trust levels, online consumer behavior, online-marketing, organic search, organic vs paid search trust levels, Paid Search, trust organic results or paid results, website usability
