NebuAd Aborts Big Brother
The Washington Post today reported that NebuAd has halted plans to deploy the deep-packet inspection tracking of internet users for their advertising platform. I’d earlier predicted that consumer sensitivity about NebuAd could derail their business plans, and I reported how lawmakers pressured and ISP not to share data with NebuAd.
Meanwhile, Congress is examining issues around exploiting user data for behavioral marketing and targeted advertising, and the heavy uncertainty in the air would make NebuAd’s entire business modle appear to be a very unstable foundation. (more…)
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Posted by Chris of Silvery on 09/04/2008
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Filed under: Advertising behavioral targeting, deep-packet inspection, Internet Privacy, NebuAd
Lawmakers Ask Charter Communications Not To Share Consumer Data With NebuAd
Two lawmakers have asked Charter Communications not to share data with NebuAd, a company that collects users’ web surfing information in order to enable advertisers to behaviorally target ad campaigns to them.
I previously wrote about NebuAd, and I highlighted that one major hiccup I saw with their business model was consumer sensitivity associated with private data.
It appears that NebuAd is facing the consumer resistance I earlier predicted.
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Posted by Chris of Silvery on 05/19/2008
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Filed under: General, Marketing, Security behavioral targeting, Nebu Ad, NebuAd, online privacy
More on ISPs & Behavioral Ad Targeting
ClickZ has another good article on ISPs and Behavioral Ad Targeting today. Not only do they mention NebuAd which I wrote about in December, but they also list a few other companies that use similar NOC hardware for the same sorts of behavioral targeting, including: Phorm, FrontPorch, and Project Rialto.
My private individual half doesn’t like this sort of targeting. I pay for internet access, and I don’t particularly want people using my data to pigeon-hole me into a demographic for specific types of ads — and I’m mistrustful of how private/secure/anonymous these companies will keep my individual usage data.
My more public, professional half has to readily admit that for advertisers, behavioural targeting may be very advantageous in terms of communicating to a desired audience of buyers, and could also be very cost-effective in reducing wasteful ad impressions. I suspect that behavioral ad targeting may convert at a higher rate than other media if executed in a sophisticated manner. The only downside is that it likely also restricts the size of the audience share available to be exposed to the ads.
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Posted by Chris of Silvery on 01/03/2008
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Filed under: Advertising, Marketing, News behavioral targeting, internet ads, internet advertising, Nebu Ad, NebuAd, online ads, online-advertising
NebuAd – New Twist on Behavioral Targeting for Online Ads
News stories this week highlighted Silicon Valley startup NebuAd, which recently unveiled their behavioral targeting network at ad:tech.
Behavioral ad targeting is nothing new on the internet, and I easily recall it being offered in one form or another as far back as about 1999. In fact, 24/7 Real Media currently offers behavioral targeting through their ad network as just one case in point. So what’s new with this incarnation is the way in which NebuAd collects data to base the targeting upon. NebuAd’s innovative twist on behavior targeting is based upon monitoring individuals’ internet browsing habits through their ISP, essentially seeing all the sites and pages that a user visits. (more…)
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Posted by Chris of Silvery on 12/11/2007
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Filed under: Advertising, Paid Search, Research and Development, Security, technology behavioral targeting, internet ads, internet advertising, Nebu Ad, NebuAd, online ads, online-advertising
