SuperMedia + Dex One = SuperDex
I was recently speculating about a possible SuperMedia – Dex One merger which could be hinted-at by the two companies cross-distribution agreement. If the two companies do merge, what might be their combined product or company brand name? Here’s a portmanteau brandname logo I came up with:
+ 
= 
Actually, I since discovered that “SuperDex” is the trademarked name of a chromatography product, so that potential brand name is in-use and not available!
Perhaps some other brand name could result from the theoretic union of yellow pages companies, like “SuperKnows” or “DexMedia”. Maybe even “DexPages” or “SuperOne”!
It would probably be ultimately least expensive to keep one dominant brand name — I think Superpages has more brand equity overall, so that’s what I would vote towards.
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Posted by Chris of Silvery on 09/10/2010
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Filed under: brand names, Domain Names, Yellow Pages brand names, brand naming, brandnames, Dex One, dexknows, directories, Directory, Internet-Yellow-Pages, iyp, logo design, Logos, Mergers, SuperMedia, superpages, Yellow Pages
Infospace to Merge with Marchex?
At least, that’s what this Forbes article theorizes as one possible explanation, quoting a Wall Street analyst:
“Scott Sutherland, an analyst at Wedbush Morgan Securities, said the most likely scenario is that the company will take InfoSpace private to save money or merge with the search and media company, Marchex, whose executives are former executives at InfoSpace.”
Just yesterday, I expressed a bit of confusion about why InfoSpace made deals to sell off their mobile services to Motricity, and sell off directory services to Idearc’s Superpages… (more…)
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Posted by Chris of Silvery on 10/16/2007
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Filed under: Local Search, News InfoSpace, Local Search, Marchex, Mergers, metasearch-engines, Mobile Search
Google Purchase of DoubleClick Under FTC Investigation
The NY Times reports that the U.S. Federal Trade Commission has started a preliminary antitrust investigation into Google’s planned $3.1 billion purchase of the online advertising company DoubleClick, an industry executive briefed on the agency’s plans said yesterday.
Some consumer groups have raised questions about privacy issues involved in having companies which handle more and more of the end-to-end process in users’ clickstreams through the internet, since holding more of the links in the process chain inevitably means being able to ascertain individual’s actions, interests, motives and desires in their day-to-day lives. Read on for more info.
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Posted by stephan of stephan on 05/29/2007
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Filed under: News, Search Engine Optimization, SEO Acquisitions, DoubleClick, FTC-Investigations, Google, Mergers, Search Engine Optimization
