New Tool to Annualize Google Keyword Data
Do you use Google’s AdWord Keyword Tool for your keyword research? If not, you might be missing out. Like all keyword research tools, it may not be the end all be all, and it isn’t without its own little quirks, but it is still rich keyword data whether you use it on its own or in relation with the other keyword tools you are using.
Google has modified the tool over time, and one of the great additions was the ability to see the monthly demand via a small little bar chart. This can be very useful for factoring in seasonality or growing demand for certain phrases. Wrapping your head around the actual numerical data is a bit more challenging. The Local number is just for the most recent month while the Global number is a monthly average. This is further complicated in that the Global number includes the world essentially while the Local number may factor in your campaign settings and locality (based on your AdWords campaign configuration).
To help tighten up data and provide a little more insight into the Local numbers, I just released an Excel spreadsheet that can take your Google Keyword Tool’s export and annualize the Local demand numbers. In some cases, this may dramatically change the order of importance of keywords to target.
Best of all, this tool is free to use so give it a play. The link below will take you to the download page for the tool as well as more detail about how it works and an example.
Google Keyword Tool Annualizer
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Posted by Brian R. Brown of Netconcepts on 11/13/2009
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Filed under: Google, Keyword Research, Tools google keyword tool, Keyword Research, Tools
How To Breathe Life Into A Lacklustre PPC Campaign
PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.
Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.
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Posted by Ravi of Netconcepts Ltd. on 11/08/2009
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Filed under: Advertising, Paid Search ad copy, ad groups, analysis of results, auckland pay per click marketing, cost savings, cpc, Google Adwords, Keyword Research, landing page, landing page optimization, Netconcepts, pay per click campaign, ppc, ppc account history, relevancy, ROI, SEO, targeting
The Keyword Index Is Out: $1.39, On Avg.
Interestinghttp://battellemedia.com/archives/002496.phpFathom’s quarterly index is out, and prices “eased� a bit (3%). Average keyword price is $1.39. From the release:
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Posted by Brian of Brian on 04/21/2006
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Filed under: Keyword Research, Paid Search average-bid-amounts, Keyword Research, Keyword-Index, ppc
