Googledance 2008
The Googledance party was held last night at the Googleplex for SES Conference attendees, and it lived up to its traditional party-on-a-grand-scale reputation for which it has become known.
The theme this year was “Glow in the Dark”, and they gave out t-shirts which flouresced nicely under blacklights, and those endothermic glow sticks that can be linked up for bracelets or necklaces. In one area was a large Lite Brite station that allowed party-goers to make colorful messages or illustrations of their choosing with the translucent pegs.
One really cool entertainment was the “Glow Graffiti” – they had set up a couple of different stations to allow the crowd to do digital graffiti — using laser pointers to write on the sides of a couple of buildings. A camera tracks where one drags the laser pointer beam on the wall’s surface, then a computer captures the trajectories and redisplays the lines drawn back onto the wall continuously with a projector. In this way, one can draw all over the side of a building with light.
“Google” tagged in digital graffiti on side of building
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Posted by Chris of Silvery on 08/20/2008
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Filed under: Conferences, Google Digital Graffiti, Google, Googledance, graffiti, guerrilla marketing
Digital Graffiti Goes Mainstream: TIME Magazine Article
I noticed that TIME covered the laser graffiti artists of the Graffiti Research Lab this week. Nearly a year ago, I covered the phenomenon of guerrilla marketing via laser light images “drawn” on the sides of buildings at night.
Having this covered in a mainstream rag like TIME is probably nearly enough to make the concept jump the shark, and the novelty element and guerrilla marketing value could be virtually annihilated by familiarity.
I’m not really complaining so much as noting the effect — and noting that the promotion value of the medium could become rapidly eroded when it’s too common. The novelty and amusement factor could give way to annoyance if laser displayed images on buildings became frequent. When a methodology hits mainstream, it’s no longer “guerrilla”. π
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Posted by Chris of Silvery on 04/15/2008
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Filed under: Futurism, Marketing, News graffiti, guerrilla advertising, guerrilla marketing
