Natural Search Blog

Google Maps for Europe & the Rise of GeoTagging

A couple of weeks ago when I was writing the joke article on optimizing roof ads for Google Maps, I happened across this weird satellite picture when browsing the downtown area of my city, Dallas:

Google Maps Oddity

(This weird situation of buildings apparently leaning into one another is caused when two or more satellite pictures, each taken at different angles to the buildings, are stitched together. This phenomenon is referred to colloquially as the “Google Escher Effect”.)

I thought it was particularly amusing, so I posted the screen capture to my account on Flickr, and then sent it out to a few friends, and lazily posted it to a number of groups in Flickr that would have an interest in the pic. When researching appropriate related groups in Flickr, I noticed that there are quite a few groups dedicated to “GeoTagging” — this new and rising trend is something that’s got a lot of potential which businesses involved in local search may not be aware of yet, so I thought I’d mention just a few details and ideas on the subject in conjunction with Google Maps expanding their level of detail for European maps.

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Posted by of Silvery on 04/26/2006

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Filed under: Google, Local Search, Local Search Optimization, Maps , , ,

Optimize your roof ads for Google Maps

Since SEMs and SEOs are trying to use every way possible to increase their site exposure and ad visibility in the search engines, I thought it would be a good time to provide some tips on how to properly and effectively optimize your rooftop ads to appear in Google Maps.

Now, Danny Sullivan claimed that logos on rooftops are not intended for Google Maps, but this assertion is no longer correct, since I heard a recent segment in the last week on NPR about a rooftop ad company which is specifically gearing their ads to appear on the satellite images.

An article on Wired about that same company, RoofShout.com [7/14/08: link is now defunct], indicates that this may indeed be a viable new ad medium. For tips about how you can optimize for the rooftop media (which I will refer to as “SkySense Ads”), read on…
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Posted by of Silvery on 04/13/2006

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Filed under: Content Optimization, General, Google, Search Engine Optimization, SEO, Tricks , , , ,

Plenty of Traffic

Plentyoffish.com was recently reported to have over $300k in AdSense revenue per month, according to an exclusive interview with the creator, Markus Frind.

In a forum on WebmasterWorld, one thing Markus Frind suggested for those wishing to be successful as AdSense publishers really stood out for me:

“Do not enter markets with a lot of competition monitized via adsense. Try and undercut paid content markets by offering a free service, or better yet create your own market.”

So, there you have a great formula for success: choose an industry that charges fees for access to info/content, and offer it for free, paid by the contextual advertising.

Newspaper Industry: are you listening?

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Posted by of Silvery on 04/09/2006

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Filed under: Best Practices, General , ,

Need more traffic? Try Image Search Optimization

With all the focus on optimization of textual page content and near-obsessive concentration on text-oriented web search engine results pages (“SERPs”), most webmasters and SEOs neglect an area of their potential repertoire which could provide a lot of benefit to their site and business: image search optimization.

One aspect of effective optimization is to keep your eyes open for all the various avenues for referral traffic which can convert to a sale on your site. Depending upon the products or services you offer, it may be very valuable to consider the possibilities of optimizing for the Image Search utilities offered by the various search engines. Even if your site isn’t a product or services website, if you’re looking to increase organic referral traffic, optimizing for image search could work well for you. Read on and I’ll explain…
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Posted by of Silvery on 03/22/2006

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Filed under: Content Optimization, HTML Optimization, Search Engine Optimization, SEO, Tricks , , , ,

Google Maps

Geez, I just posted an amalgamation of Google news, then a day later they launch another new service — Google Maps. I can’t seem to keep up with all the cool stuff that Google Labs pumps out. I love the way you can pan around by clicking and dragging with the mouse. Check it out!

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Posted by of stephan on 02/08/2005

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Filed under: Google, Local Search, Maps , , ,

Latest Google happenings

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Posted by of stephan on 02/07/2005

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Google Desktop: Total Search Recall

Google Desktop Search gives customers “Total Search Recall” capabilities – altering search engine optimization as we know it

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Posted by of Brian on 12/13/2004

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Filed under: Google, Keyword Research, Searching , ,

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