How To Breathe Life Into A Lacklustre PPC Campaign
PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.
Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.
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Posted by Ravi of Netconcepts Ltd. on 11/08/2009
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Filed under: Advertising, Paid Search ad copy, ad groups, analysis of results, auckland pay per click marketing, cost savings, cpc, Google Adwords, Keyword Research, landing page, landing page optimization, Netconcepts, pay per click campaign, ppc, ppc account history, relevancy, ROI, SEO, targeting
Do CueCats Have 9 Lives?!? Google Resurrects a Bad Idea
For those of us who’ve been around the internet biz for a while, there’s often a feeling of deja vu or “been there, done that!” Thus we have that sensation today when we see this article from Silicon Alley Insider which seems to gush just a bit in its praise of these cute, “new” barcodes that Google is resurrecting in some print ads that can be scanned camera phones so people can easily connect up instantaneously to associated websites.
The article fails to mention the last time this sad concept was foisted on the world. Remember the company, Digital Convergence, with their various “CueCat” devices that allowed people to do this exact same thing?
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Posted by Chris of Silvery on 01/29/2008
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Filed under: Advertising, Google, technology CueCat, Digital Convergence, Google, Google Adwords
ReachLocal Becomes Authorized Google Adwords Reseller
ReachLocal announced today that they’ve formed a strategic alliance with Google to become an authorized Adwords reseller. Kevin Heisler at SEW reports that this will give them a leg up on competitors in local search who won’t benefit from the same status in the Google ecosystem.
ReachLocal also sells local ads into Yahoo!, MSN, Ask, AOL, and my old company, Superpages.com.
I was privileged to be given a tour of the ReachLocal offices here in Dallas back in September, (more…)
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Posted by Chris of Silvery on 01/08/2008
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Filed under: Google, Local Search, Monetization of Search, News, Yellow Pages Adwords, Google, Google Adwords, Local Search, online-advertising, reachlocal
