Quova Awarded Patent for Improved Geotargeting
Quova recently announced that they were awarded a patent for various methods which improve geotargeting accuracy and capability. My understanding is that Quova has been using these methods for quite some time already, prior to receiving the patent.
Here’s Quova’s description of the innovations:
“Quova’s newly added patent describes a method for determining the geographic location of an Internet user based upon combining trace routes, user registration information, host names with textual patterns that reveal geolocation information and Internet Service Provider (ISP) service area information. These trace routes describe the pathways by which data moves through the Internet. Each node or ‘hop’ in the trace route is identified by an IP address. These interconnected nodes can be used to recreate the topology of the Internet. Each geolocation can then be assigned to these IP addresses in order to determine the location of each node, up to and including the end user’s IP address and the geolocation of that end user.”
I previously have written about Quova in my extensive article, (more…)
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Posted by Chris of Silvery on 07/28/2009
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Filed under: Advertising, Best Practices, Local Search, Maps, Research and Development, Security, technology click-fraud, geo targeted ads, geodata, geographic location data, Geolocation, geotargeting, Quova
