Key Factors To Include In Competitive Analysis
As a site owner, you would be analyzing the Google SERPs (Search Engine Result Pages) frequently to see the sites ranking on Page 1 for terms that are of particular interest to your business or niche. Today it is vital to rank in the top 5 results on the first page to get the lion’s share of user clicks (approximately 70%).
Ranking below the fold on page 1 or on succeeding pages is not going to help your site’s cause in gaining better visibility and hence more traffic. The key factors you have to consider when doing a competitive analysis to dethrone a site ranking in the top 5 results and get your site listed in its place is what constitutes the meat of this post.
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Posted by Ravi of Netconcepts Ltd. on 10/11/2009
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Filed under: Search Engine Optimization, SEO anchor text of inbound links, auckland search engine optimisation, competitive analysis factors, domain diversity, domain metrics, domain mozRank, domain size, domain trust, external links, keyword targeting, linking domains, mR or mozRank, mT or mozTrust, page metrics, PageRank, SEO
