NebuAd Aborts Big Brother
The Washington Post today reported that NebuAd has halted plans to deploy the deep-packet inspection tracking of internet users for their advertising platform. I’d earlier predicted that consumer sensitivity about NebuAd could derail their business plans, and I reported how lawmakers pressured and ISP not to share data with NebuAd.
Meanwhile, Congress is examining issues around exploiting user data for behavioral marketing and targeted advertising, and the heavy uncertainty in the air would make NebuAd’s entire business modle appear to be a very unstable foundation. (more…)
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Posted by Chris of Silvery on 09/04/2008
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Filed under: Advertising behavioral targeting, deep-packet inspection, Internet Privacy, NebuAd
