SuperMedia + Dex One = SuperDex
I was recently speculating about a possible SuperMedia – Dex One merger which could be hinted-at by the two companies cross-distribution agreement. If the two companies do merge, what might be their combined product or company brand name? Here’s a portmanteau brandname logo I came up with:
+ 
= 
Actually, I since discovered that “SuperDex” is the trademarked name of a chromatography product, so that potential brand name is in-use and not available!
Perhaps some other brand name could result from the theoretic union of yellow pages companies, like “SuperKnows” or “DexMedia”. Maybe even “DexPages” or “SuperOne”!
It would probably be ultimately least expensive to keep one dominant brand name — I think Superpages has more brand equity overall, so that’s what I would vote towards.
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Posted by Chris of Silvery on 09/10/2010
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Filed under: brand names, Domain Names, Yellow Pages brand names, brand naming, brandnames, Dex One, dexknows, directories, Directory, Internet-Yellow-Pages, iyp, logo design, Logos, Mergers, SuperMedia, superpages, Yellow Pages
Local Search Behemoth InfoSpace Cashed Out
Last year when InfoSpace decided to sell off Switchboard, other directories, and their mobile services, I wondered if they were just cashing out. Yesterday’s New York Times article, “Once an Internet Giant, InfoSpace Dismantles Itself“, would appear to verify that they did indeed cash out.
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Posted by Chris of Silvery on 06/24/2008
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Filed under: brand names, News brand names, InfoSpace, Intelius, Local Search
Should you buy search ads for your brand keywords?
I confess, as a search engine optimizer, I used to think that buying ads for one’s own brand name was a complete waste of money. After all, all companies should rank in top slots for their own brand name(s), if they’re doing their SEO right, and if you’re ranking tops then people will be able to find you if they’re looking for you. As such, I thought that buying ads for your own name was just paying for clicks that should rightly come to you anyway.
But over time, I’ve heard other experts stating that their research shows that having ad presence for brands along with natural search ranking appears to enhance overall click through rates in a synergistic manner. And, with greater experience, I’ve seen a number of cases when companies really should be buying their own brand name keywords for ads!
I see that George Michie over at the Rimm-Kaufman Group criticized a recent Microsoft study claiming that some advertisers are wasting money by buying their own brands in paid search ads — and I think George was right to criticize this. Read on and I’ll elaborate…
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Posted by Chris of Silvery on 08/24/2007
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Filed under: Advertising, brand names, Monetization of Search, Paid Search Atlas-Study, brand names, brand-ppc, brand-search, Microsoft-Ads, Paid Search, paid-vs-natural, Pay-Per-Click, ppc
Pork Board Thwacks Mom to Safeguard their Money-Laundering Scheme
So, the blogosphere was full up last week with postings about Jennifer Laycock, the well-liked search marketer who put up a website to support a breastfeeding nonprofit group. I heard her speak on Linkbaiting last year at SES San Jose, and she was fantastic! I’d even spammed some of our staff at my company with a note mentioning that session.
Well, one of her fundraising methods is to sell t-shirts with humorous phrases on them referring to milk and breastfeeding, and the one bearing the slogan, “The Other White Milk” attracted the ire of the National Pork Board who own the trademark “The Other White Meat”. Laycock blogged about the National Pork Board‘s demands, and many other bloggers jumped to her defense in a small blogstorm.
Most folx mentioning this failed to mention what use the National Pork Board has put “The Other White Meat” slogan to: avoiding controls on how they spend money. Read on and I’ll elaborate. (more…)
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Posted by Chris of Silvery on 02/05/2007
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Filed under: brand names, General brand names, national-pork-board, slogans, trademark-infringement, trademarks
