Increasing The Scope Of Existing PPC Campaigns Effectively
The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs.
If you have an existing PPC campaign and it is performing decently, you can still increase its scope and hence improve its performance by targeting more keywords in the niche you are running your campaigns in.
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Posted by Ravi of Netconcepts Ltd. on 12/13/2009
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Filed under: Paid Search adwords account history, Adwords Opportunities tab, auckland ppc services, increased keyword targeting, increasing keyword scope, Keyword opportunities, opportunities keyword tool, ppc, ppc campaigns, SEO
Search Engine Ranking Factors in 2009
Recently, SEOmoz released a fantastic biennial search engine rankings report. Every two years, SEOmoz interviews the top 100 minds in the SEO industry. This time, they have gathered data from the top 72 SEO professionals to give a clear idea of how the search engines rank documents.
This aggregate data gives any SEO professional the key factors that Google uses when it comes to ranking sites on the SERPs. It is a thoroughly interesting read and will assist all SEO professionals be it a beginner or an advanced level practitioner.
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Posted by Ravi of Netconcepts Ltd. on 08/31/2009
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Filed under: Best Practices, Search Engine Optimization auckland organic search, auckland ppc services, auckland seo, cloaking by cookie detection, cloaking by Javascript, content freshness, diversity of link sources, domain link diversity, domain name search queries, domain registration length, domain trust, external link popularity, external links to trusted sites, geo targeting factors, global link popularity of domain, hiding text with same colored text/background, historical click through rate, internal linking architecture, keyword in root domain name, keyword in title tag, link acquisition from link brokers, link acquisition from link sellers, link source diversity, links to webspam pages, negative factors affecting external link, negative ranking factors, netconcepts new zealand, on page keyword specific ranking factors, on page non keyword specific ranking factors, page specific link popularity ranking factors, paid links, search engine ranking factors, site architecture of domain, sitewide link based ranking factors, social media ranking factors, stumbleupon data, top 3 contentious factors, top 3 ranking factors, twitter data, usage data ranking factors