Search Engine Strategies Chicago 2007
I’ll be speaking at the upcoming Search Engine Strategies (SES) Conference in Chicago during the first week of December.
Seth Godin, author of Permission Marketing and multiple other books will be one of the keynote speakers at the conference, which is way cool — probably well worth hearing.
I’m travelling back and forth in the next few weeks, so I may only be present at the conference the same day as when I’m speaking. If you’re interested in speaking with me that day, hang around after the panel session or drop me a note in advance.
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Posted by Chris of Silvery on 11/16/2007
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Filed under: Conferences, Image Optimization, Seminars Conferences, Search-Engine-Strategies-Conference, ses, SES-Conference, Seth-Godin
SMX Local & Mobile Conference Discount
If you haven’t decided to attend the Search Marketing Expo Local & Mobile Conference on October 1 & 2, you’ll be missing out on the newest tips and information for two overlapping search segments that are considered to contain some of the fastest-growing marketing potential of any media around. The consensus prediction is for $8 billion in total ad spending by 2010!
I’ll be speaking on the subject of “Managing a Local/Mobile Search Marketing Campaign” on the morning of the first day. There are also a number of other interesting presentations that I plan to attend, covering subjects such as Local SEO, Pay-Per-Call Advertising, Mobile SEO, Mobile Advertising, and LoMo.
For readers of Natural Search Blog, we’re able to offer a conference discount of 20% off the full registration price if you sign up now. Just go to the SMX Local & Mobile 07 registration, and enter our discount code:
SMX20OffLM
Google’s advent of Universal Search has propelled content from a number of search verticals into the main results page, including content from Local Search in many cases. This development has opened the eyes of many marketers to the fact that businesses with local components really need to specifically target their content to appear optimally under this new paradigm. (more…)
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Posted by Chris of Silvery on 09/18/2007
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Filed under: Conferences, Local Search, Mobile Search, Seminars Local Search, LoMo, Mobile Search, Search-Marketing-Expo, SEM-Conferences, SEO-Conferences, SMX, SMX-Local-&-Mobile
Google Dance
Here are some of my pix from the Google Dance last week.
Google Dance 2007 logo & party invite
Google Dance, if you don’t know, is humorously named after “Googledance” a colloquialistic term used by webmasters to describe how the Google search results used to sort of “dance around” for a few days during major PageRank or indexing updates. Google re-co-opted the term, if that’s the right word, and use “Google Dance” to refer to the annual party they throw for search engine marketing experts attending the Search Engine Strategies (“SES”) Conference every year.
Click through to see more pics from Google Dance as well as some from the SES Conference. (more…)
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Posted by Chris of Silvery on 08/27/2007
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Filed under: Conferences, Google Google, Google-Dance, Googledance, SES-Conference
Target Universal Search via Image SEO – SES San Jose 2007
I’ll be speaking at the Search Engine Strategies Conference in San Jose later this month, on the “Images & Search Engines” panel on the second day. The topic of my presentation will be on using Image Sharing Sites for SEO, and I focus particularly upon optimizing through Flickr. I’ll again be speaking with Liana Evans, and Shari Thurow, and we’ll be joined this time with Cris Pierry who is Director of Web & Multi-Media Search at Yahoo!, as well as James Jeude who is Senior Product Manager at Ask.com.
If you’ve missed this session previously, I’d encourage you to consider attending it. The advent of Universal Search at Google has resulted in the integration of top results from other areas of Google’s various vertical searches, smashing together their previous “siloed” sections. Clearly, top placement in each of those silos can now improve your chances of having content appear on the first page of the core web search results, so tips on top placement in Image Search may now be a vital strategy for you as you work upon improving and maintaining rankings on various keyword terms.
I’ve previously written and spoken on optimizing for Image Search, and using images for SEO purposes, and I recently wrote some tips on using images for local search optimization – another of the top three most-popular vertical searches.
Even if you’re working on a site that you don’t feel really lends itself to an image optimization strategy, I’d challenge you to rethink that! Even if you’re in a particularly “dry” industry, you likely could take photos of your products or your employees performing your services, and you could be using those photos for the purposes of SEO. How about even photographing portions of your fabrication process? Not only could those pix get you placement in Image Search as well as with the images component of Universal Search, uploading those pix into some of the more popular image sharing sites out there could result in improving your inbound links, helping to build your overall PageRank. Industries which don’t immediately seem compelling subjects for images may enjoy even greater potential in this area, because the competition might never clue into the advantages of integrating images into the site and into an overall search marketing strategy.
Also at SES San Jose, Marissa Mayer, Google’s Vice President of Search Products & User Experience, one of the core inventors of their Universal Search design, will be participating in the keynote conversation with Danny Sullivan on Day 3 of the conference – a session I’d highly recommend as “not-to-be-missed”!
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Posted by Chris of Silvery on 08/06/2007
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Filed under: Conferences, Google, Image Optimization, Search Engine Optimization, SEO Image-Sharing-Sites, Images-&-Search, Marissa-Mayer, Search-Engine-Strategies-Conference, SES-San-Jose, Universal-Search
AMA Hot Topic Series: Search Marketing Chicago
The AMA Hot Topic Series on Search Marketing in Chicago this past Friday went well. Presentations were given by Stephan Spencer (Netconcepts), Alan Rimm-Kaufman (Rimm-Kaufman Group), Neil Patel (Advantage Consulting Services), Trevor Foucher (Google), Mike Moran (IBM & author of the Biznology Blog) and myself, Chris Silver Smith (Netconcepts GravityStream).
This was the last leg of the tour, but I understand that this day-long seminar is to likely begin touring anew through additional cities this Fall. If you’re interested, stay tuned and watch the AMA site’s events pages for upcoming dates.
As promised, here’s my PowerPoint presentation on how Content is the Basis of SEO. (8.4 mb download)
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Posted by Chris of Silvery on 06/25/2007
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Filed under: Conferences, Seminars AMA-Search-Engine-Marketing, American-Marketing-Association-Hot-Topic-Series-on-Sear
AMA Hot Topic Series: Search Marketing NYC
The AMA Hot Topic Series on Search Marketing in New York this past Friday went well. Presentations were given by Stephan Spencer (Netconcepts), Alan Rimm-Kaufman (Rimm-Kaufman Group), Neil Patel (Advantage Consulting Services), Maile Ohye (Google), and myself, Chris Silver Smith (Netconcepts GravityStream).
If you missed out on this, there’s yet another opportunity to attend the seminar day in Chicago. For more info, visit the AMA Hot Top Series: Search Marketing page. I understand that this Hot Topic Series is to be expanded out with another few cities in the Fall, so stay tuned.
As promised, here’s my PowerPoint presentation on how Content is the Basis of SEO. (8.4 mb download)
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Posted by Chris of Silvery on 05/30/2007
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Filed under: Conferences, Marketing AMA-Hot-Top-Series, AMA-Search-Engine-Marketing
AMA Hot Topic Series: Search Marketing in San Fran
The San Francicso leg of the American Marketing Association’s Hot Topic Series on Search Marketing this past Friday was really great! The crowd was intimate, which allowed all of us speakers to mingle and have some quality discussions with folx, and the seminar/conference/workshop was excellently organized.
Read on for more details about the AMA Hot Topic Series day’s sessions.
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Posted by Chris of Silvery on 04/25/2007
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Filed under: Conferences, Google, HTML Optimization, Keyword Research, Link Building, Marketing, Search Engine Optimization, Seminars, SEO, Social Media Optimization AMA-Hot-Top-Series, AMA-Search-Engine-Marketing, American-Marketing-Association-Hot-Topic-Series-on-Sear, Google-Sitemaps, google-webmaster-tools, Search Engine Optimization
Update: Sullivan still to be involved in SES
Last night I noted that SearchEngineWatch briefly cratered as some sort of early apocalyptal sign of things to come after Danny Sullivan’s earlier announcement that he would be leaving SEW behind, and that he wouldn’t be involved in Search Engine Strategies Conferences in 2007.
Now for instant turnabouts: Sullivan announced just this morning that Incisive Media worked out some details with him at the eleventh hour, so he’ll be chairing SES NY, co-chairing SES San Jose, and participating in the SES Chicago.
That’s great news for 2007!
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Posted by Chris of Silvery on 10/23/2006
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Filed under: Conferences, General Search-Engine-Watch, SES-Conference
Will Google Keep Minority Report from Happening? Eric Schmidt’s Chat with Danny Sullivan
This morning at the Search Engine Strategies Conference 2006 in San Jose, Danny Sullivan interviewed the Google CEO, Eric Schmidt, in the conference’s main keynote session. Others such as the Search Engine Roundtable have reported on most of the content of that session, but one little thing Danny mentioned particularly grabbed my attention. Read on, and I’ll elaborate….
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Posted by Chris of Silvery on 08/09/2006
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Filed under: Conferences, Futurism, General, Google, Security, technology cyberpunk, danny-sullivan, Eric-Schmidt, Google, Philip-K.-Dick, PKD, privacy, SES-Conference
Sneak Peek: Chasing The Long Tail of Natural Search
Phew – After 7 long months slogging away, we will finally officially release the long awaited white paper “Chasing the Long Tail of Natural Search” next week Monday (Aug 7th) at SES San Jose and the Etail Philadelphia show.
One is always a little cautious about postulating grand theories into the wide world. But after studying over 1 million unique unbranded keywords across 25 major retailer search programs, we couldn’t resist – referring to the concept we outline as “Page Yield Theory.” This is an underpinning notion that the “long tail” of unbranded search keyword traffic is inextricably linked to the website’s number of uniquely indexable site pages. To those of us who subscribe to the “every-page-should-sing-its-own-song” philosophy, that seems like an obvious statement.
Yet the challenge behind it, and the impetus for the research, arose from the fact that many (unoptimized) well-branded multichannel retailers have 10’s/100’s of thousands of unique and indexed website pages. However most of their natural search traffic (usually over 90%) comes from searches related to their own company name. How could such strong brands and massive websites produce such little traffic for generic terms, terms other than the company name?
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Posted by Brian of Brian on 08/04/2006
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Filed under: Conferences, Keyword Research, Monetization of Search, Search Engine Optimization, SEO keyword-optimization, Long-Tail, Retail-Marketing, yield-optimization
