New Print Yellow Pages Usage Stats from comScore-TMP Study
TMP Directional Marketing and comScore announced their annual joint “Local Search Usage Study” today, and there were some interesting statistics:
- Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%).
- 1 out of 5 local business searchers with an Internet-accessible cell phone have conducted a local search via the mobile Web.
- Those that own wifi devices (such as the iPhone) are the most likely to conduct local business search via the mobile Web, with more than half of these respondents reporting mobile local business searching.
- 30 percent of respondents still rely on directories as their primary local business research source, despite a 3 percent decline from 2007 to 2008.
- Traditional IYP sites such as Superpages.com, YELLOWPAGES.COM, Yahoo! Yellowpages.com, etc. account for 60 percent of local IYP business searches.
- Local Search sites such as Google Maps, MapQuest, Yahoo! Local, etc. account for 40 percent of local IYP business searches. (more…)
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Posted by Chris of Silvery on 10/09/2008
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Filed under: Local Search, Market Data, Yellow Pages Phone-Books, print-yellow-pages, yellow pages usage, YP
Yellow Pages & Blog Payola
Ed Kohler, outspoken critic of YP industry, “outed” DexKnows.com for using Pay-Per-Post to increase links and associated PageRank for their site.
As you may know, Pay-Per-Post involves paying bloggers to write articles endorsing products, services or companies, and in this flavor it also involves using those posts to link back to the company’s site in order to help build PageRank.
The blog post is very thinly disguised payola – as Kohler points out, the blog is purportedly belonging to someone in Arkansas, while this post appears to be all oriented around providing keyworded links involving Pizza in Minneapolis through DexKnows. The blog has a large “payperpost” ad badge on it, too, and if you read through the articles, every single one seems to be engineered to sound like someone writing about random daily life incidents, but always with a couple of injected keyword links.
In context, it’s glaringly obvious that the blog is a paid posting. Kohler posts a comment below it, asking if it’s a paid post for Dex, and the author replies that she doesn’t “know who’s Dex”.
Kohler further pokes fun at Ken Clark, a yellow pages industry advocate, (more…)
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Posted by Chris of Silvery on 10/03/2008
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Filed under: Best Practices, Blog Optimization, Link Building, Search Engine Optimization, SEO, Worst Practices, Yellow Pages dexknows, paid blogging, pay per post, Yellow Pages
Ucrime.com Google Maps Mashup Provides Campus Crime Info
Universities and colleges all over were interested in reporting on the launch of Ucrime.com recently, a Google Maps mashup (from the same folks who created Spotcrime.com). It maps out campus crime incidents for slightly over 200 universities.
Crimes at Texas A&M U (click to enlarge)
One of the very earliest Google Maps mashup applications was another site which also pinpointed crime data with its real-world locations: ChicagoCrime.org, created by Adrian Holovaty. Graphically displaying crime info and statistic info onto map locations is one of the more compelling applications for online maps, IMHO. (more…)
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Posted by Chris of Silvery on 10/01/2008
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Filed under: Maps Google-Maps, Mashups, Ucrime.com
